If you’re thinking of taking the plunge and selling your product or service online then now is the time to consider the fundamentals of good ecommerce website design.

Ecommerce websites are different from most regular websites because of the features and functions required and because of this they are likely to cost you considerably more. The final cost depends a lot on the features you want and the size of your website which is usually dictated by the number of products you sell.

Time spent up front planning your ecommerce website design is a good investment and can save you a lot of time, expense and hassles further down the road. A good website designer with experience in ecommerce websites will be able to provide you with advice and assistance so make sure you take the time to find a designer suitable for your project. Ask to see their portfolio and point out other ecommerce sites they’ve built which you can look at.

The e-commerce market has become so competitive, so much that small and large businesses are struggling. The key solution for survival for any e-commerce business is an outstanding and remarkable website. Take note that netizens are extremely careful and judicious when browsing websites nowadays; thus, a need for adding a professional touch to your website is a BIG YES.

  • Professional Approach

Just a glimpse at a professionally built website from the web designing firm will give you a hint of the amount of professional elements which is incorporated into the website’s design. The layout, combination of colors, banner design, logo design, title and even the incorporation of appropriate and unique content stands up to demonstrate the power of the website designing company.

  • Consistent Brand Identity

A team of professional web designers will create a visual language for your brand with the aim of being consistent across diverse contexts. Your website, logo and business cards must work hand in hand to form a coherent whole. Remember, a brand which has a steady visual language leave a more unforgettable impression than a brand with an unclear visual language.

  • SEO Friendly Design

A further significant feature of web designing is SEO friendly design. Higher levels of scalability for search engine spiders and crawlers are a result of a well-optimized and an excellently website with the right pixel. There is actually a procedural approach to accumulate a well-optimized website and a professional team can bring that into existence.

  • More Visitors and Eventually More Clients

You want as much as thousands of individuals to visit your website and buy your products or hire your services. Visitors who browse through your website get to know who you are and what your company is. With just a glimpse at your front page, visitors might stay or leave. Hence, to make them stay put and potentially turn them into customers, an interesting, clear and detailed website must be given extra attention and investment.

  • Distinction from Competitors

With thousands of sites across the web nowadays, there are several sites that actually look the same. They convey the right stuff, the design is pleasant but they do not have the distinctive and one of its kind characteristics. There is nothing special about them. Special means displaying your entire unique selling points into a single coherent visual message. Employ a web designing service and they will definitely bring out the uniqueness of your business.

  • Form, Structure and Purpose to Content

Your website content and design ought to be flawless. Most individuals will not exert effort to comprehend what you are trying to express. A bunch of unreadable small text and confusing navigation will surely turn visitors away. Web designers work with your web content to convey clear and direct instructions/messages to visitors.

  • Refined Details

The selection of font styles, spacing of texts, colors and contrast are important details that formulate a distinction in the overall worth of your website. These things may not appear that crucial but in reality; they have an effect on how readable and efficient the website is.

  • Skilled and Talented Web Designers

A good professional web designing team consists of skilled and talented web designers whom you will get a chance to work with. They have rich and massive exposure to every level of technical details. The team will facilitate in cutting superfluous costs guaranteeing value for your money and time.

  • Lowest Turnaround Time

By employing the services of a professional web designing firm, you will save a lot of your luxurious time since these experts know what to do and how to do it.

Generally, many individuals assume that employing quality website designer is costly, however that proves to be a wrong assumption. Keep in mind that all these expenditures will come back to you in form of new clients; therefore, it is truthful to declare that they are a hundred percent deductible! Your investment in your presentation page and the appearance of your business can always be justified.

Now there are many different criteria to consider when choosing a Web Design Company. One of which is, what kind of website is it you need?

Depending on whether you want to sell products, just advertise a bricks and mortar business or something radically different, will govern the skill set required of your chosen Web Design Company.

Most Web Design Companies will be able to design a simple site advertising a business but may not be very good at constructing sites that use an eCommerce Solution to sell products online. When looking at the portfolio of each Web Design Company, pay attention to the type of sites they are making. If they have never built a site with an eCommerce Solution, don’t pay them to learn how to!

The portfolio is a good place to start with all Web Design Companies. While looking at each site on their portfolio, make sure they are of a good quality and contain a link saying they were designed by the Web Design Company. It’s amazing how often I see Web Design Companies trying to pass other designer’s work of as their own. Also check all the way through the portfolio, a common tactic of Web Design Companies is to place their best work first and hiding their not so good work at the bottom of the pile. Looking all the way through will give you a better idea of their consistency.

Designing websites today isn’t quite as simple as it should be. People Surfing the web use a number of different web browsers e.g. Internet Explorer, Mozilla, Firefox etc. try looking at every site you view in these browsers to make sure they all display correctly.

Phone up a Web Design Company and have a good discussion to see if you get on. You don’t want to be working with someone you find hard to get along with.

Ask the Web Design Company if they have any referrals and speak to them as well, asking what their experience was like.

Check the legalities of the web design service, who will own the site after it is completed, who will own the copyright? All of these things will have further implications, especially if you want to start using another Web Design Company due to problems.

And of course we come to price. As with most things in life, you get what you pay for. Don’t go thinking choosing a Web Design Company is anything different. A good analogy is buying a car worth twice the amount your paying because it has a hole in the fuel tank. You might be saving money now but other time its going to cost you a lot more until you get it fixed!